—Project
The #medicoParaQuemPrecisa campaign was a collaborative initiative
between the online scheduling platform Doutor Já and Policlínica
Granato in Rio de Janeiro city, designed to ease the burden on
Brazil's public health system (SUS) by providing free medical
consultations to those in need.
For every appointment booked through Doutor Já at these partner
policlínics, an additional free consultation was made available to a
SUS patient, ensuring faster access to medical care for those stuck in
long public waitlists.
A group of promoters and I at an entrance of Rocinha, the largest
slum in Latin America.
Launched in February 2016, the campaign initially set out to provide
100 free consultations, but overwhelming demand and a highly positive
response quickly led to an expanded goal of 1,000 consultations. More
than just delivering immediate medical care, the initiative fostered a
strong sense of community support—patients who scheduled their own
appointments indirectly contributed to helping those in need.
As Co-founder and Head of Marketing at Doutor Já, I had the privilege
of leading this initiative, developing strategic partnerships and
executing communication efforts to maximize its impact. By bridging
the gap between private healthcare services and public demand, this
campaign successfully created real social impact, making quality
medical care more accessible for those who needed it most.